Blue ocean strategy : how to create uncontested market space and make the competition irrelevant /

Bibliographic Details
Main Author: Kim
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2005.
Subjects:
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245 1 0 |a Blue ocean strategy :   |b how to create uncontested market space and make the competition irrelevant /   |c by W. Chan Kim and Renee Mauborgne. 
260 # # |a Boston, Massachusetts:   |b Harvard Business School Press,   |c 2005. 
300 # # |a xv,240p.:   |b ill.;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Market segmentation  
650 # 0 |a New products