Unleashing the power of PR : a contrarian's guide to marketing and communication /

Bibliographic Details
Main Author: Weiner, Mark
Format: Book
Published: San Francisco: Jossey-Bass, 2006.
Subjects:
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100 1 # |a Weiner, Mark 
245 1 0 |a Unleashing the power of PR :   |b a contrarian's guide to marketing and communication /   |c by Mark Weiner. 
260 # # |a San Francisco:   |b Jossey-Bass,   |c 2006. 
300 # # |a xxi,247p;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Communication in management  
650 # 0 |a Public relations  
650 # 0 |a Business communication