Brand management 101 : 101 lesson from real - world marketing /

Bibliographic Details
Main Author: Dhar, Minak
Format: Book
Published: Singapore: John Wiley & Sons (Asia), 2007.
Subjects:
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090 0 0 |a 658.827   |b DHA 
100 1 # |a Dhar, Minak 
245 1 0 |a Brand management 101 :   |b 101 lesson from real - world marketing /   |c by Minak Dhar. 
260 # # |a Singapore:   |b John Wiley & Sons (Asia),   |c 2007. 
300 # # |a vii,215p;   |c 23cm. 
500 # # |a Includes index 
650 # 0 |a Marketing channels --   |x Management  
650 # 0 |a Brand name products