APA (7th ed.) Citation

Luntz, F. I. (2007). Words that work: It's not what you say, it's what people hear. Hyperion.

Chicago Style (17th ed.) Citation

Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear. New York: Hyperion, 2007.

MLA (8th ed.) Citation

Luntz, Frank I. Words That Work: It's Not What You Say, It's What People Hear. Hyperion, 2007.