Drummond, G., & Ensor. (2001). Strategic marketing: Planning and control (2nd ed.). Butterworth-Heinemann.
Chicago Style (17th ed.) CitationDrummond, Graeme, and Ensor. Strategic Marketing: Planning and Control. 2nd ed. Boston: Butterworth-Heinemann, 2001.
MLA (8th ed.) CitationDrummond, Graeme, and Ensor. Strategic Marketing: Planning and Control. 2nd ed. Butterworth-Heinemann, 2001.
Warning: These citations may not always be 100% accurate.