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|a 658.0102
|b DRU
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1 |
# |
|a Drummond, Graeme
|
| 245 |
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|a Strategic marketing :
|b planning and control /
|c by Graeme Drummond, John Ensor.
|
| 250 |
# |
# |
|a 2nd ed..
|
| 260 |
# |
# |
|a Boston:
|b Butterworth-Heinemann,
|c 2001.
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| 300 |
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|a xiv,304p.:
|b ill.;
|c 25cm.
|
| 650 |
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|a Marketing --
|x Management
|
| 650 |
# |
0 |
|a Marketing --
|x Decision making
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| 700 |
0 |
# |
|a Ensor,
|h John
|
| 710 |
0 |
# |
|a Chartered Institute of Marketing
|