APA (7th ed.) Citation

Cusick, W. J. (2009). All customers are irrational: Understanding what they think, what they feel, and what keeps them coming back. American Management Association.

Chicago Style (17th ed.) Citation

Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. New York: American Management Association, 2009.

MLA (8th ed.) Citation

Cusick, William J. All Customers Are Irrational: Understanding What They Think, What They Feel, and What Keeps Them Coming Back. American Management Association, 2009.