Design-driven innovation : changing the rules of competition by radically innovating what things mean /

Bibliographic Details
Main Author: Verganti, Roberto
Format: Book
Published: Boston, Massachusetts: Harvard Business School Press, 2009.
Subjects:
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245 1 0 |a Design-driven innovation :   |b changing the rules of competition by radically innovating what things mean /   |c by Roberto Verganti. 
260 # # |a Boston, Massachusetts:   |b Harvard Business School Press,   |c 2009. 
300 # # |a xv,272p.:   |b ill.;   |c 24cm. 
650 # 0 |a Technological innovations  
650 # 0 |a Industrial management