Brand storming : managing brands in the era of complexity /

Bibliographic Details
Main Author: Fioroni, Michele
Other Authors: Titterton
Format: Book
Published: Basingstoke New York: Palgrave Mac Millan, 2009.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:x,223p.; 25cm.
ISBN:9780230222434