Brand storming : managing brands in the era of complexity /

Bibliographic Details
Main Author: Fioroni, Michele
Other Authors: Titterton
Format: Book
Published: Basingstoke New York: Palgrave Mac Millan, 2009.
Subjects:
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100 1 # |a Fioroni, Michele 
245 1 0 |a Brand storming :   |b managing brands in the era of complexity /   |c by Michele Fioroni and Garry Titterton. 
260 # # |a Basingstoke  |a New York:   |b Palgrave Mac Millan,   |c 2009. 
300 # # |a x,223p.;   |c 25cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Branding (Marketing)  
650 # 0 |a Brand name products  
700 0 # |a Titterton,   |h Garry