APA (7th ed.) Citation

Boatwright, P., & Cagan. (2010). Built to love: Creating products that captivate customers. Berrett - koehler publishers,inc..

Chicago Style (17th ed.) Citation

Boatwright, Peter, and Cagan. Built to Love: Creating Products That Captivate Customers. San Francisco: Berrett - koehler publishers,inc., 2010.

MLA (8th ed.) Citation

Boatwright, Peter, and Cagan. Built to Love: Creating Products That Captivate Customers. Berrett - koehler publishers,inc., 2010.