APA (7th ed.) Citation

Sponder, M. (2012). Social media analytics: Effective tools for building, intrepreting, and using metrics. McGraw-Hill.

Chicago Style (17th ed.) Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. New York: McGraw-Hill, 2012.

MLA (8th ed.) Citation

Sponder, Marshall. Social Media Analytics: Effective Tools for Building, Intrepreting, and Using Metrics. McGraw-Hill, 2012.