Social media analytics : effective tools for building, intrepreting, and using metrics /
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| Format: | Book |
| Published: |
New York:
McGraw-Hill,
2012.
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| Subjects: |
| Physical Description: | xiv,316p.: ill.,maps; 24cm. |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0071768297 9780071768290 |