Social media analytics : effective tools for building, intrepreting, and using metrics /

Bibliographic Details
Main Author: Sponder, Marshall
Format: Book
Published: New York: McGraw-Hill, 2012.
Subjects:
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245 1 0 |a Social media analytics :   |b effective tools for building, intrepreting, and using metrics /   |c Marshall Sponder.. 
260 # # |a New York:   |b McGraw-Hill,   |c 2012. 
300 # # |a xiv,316p.:   |b ill.,maps;   |c 24cm. 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Consumer profiling  
650 # 0 |a Social media  
650 # 0 |a Marketing research  
650 # 0 |a Internet marketing