Managing product management : empowering your organization to produce competitive products and brands /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
New York:
McGraw-Hill,
2012.
|
| Subjects: |
| Physical Description: | xiii, 271 p.: ill.; 24cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780071769976 (alk. paper) 0071769978 (alk. paper) |