Managing product management : empowering your organization to produce competitive products and brands /

Bibliographic Details
Main Author: Haines, Steven
Format: Book
Published: New York: McGraw-Hill, 2012.
Subjects:
LEADER 00676cam a2200205 7i4500
001 0000020136
005 20151104090000.0
005 ##20151104122900.0
003 ##MY-KlINT
020 # # |a 9780071769976 (alk. paper)  
020 # # |a 0071769978 (alk. paper)  
039 # 9 |y 201511041229  |z VLOAD 
090 0 0 |a 658.5   |b HAI 
100 1 # |a Haines, Steven. 
245 1 0 |a Managing product management :   |b empowering your organization to produce competitive products and brands /   |c Steven Haines.. 
260 # # |a New York:   |b McGraw-Hill,   |c 2012. 
300 # # |a xiii, 271 p.:   |b ill.;   |c 24cm. 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Product management  
650 # 0 |a New products