The social customer : how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers /
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| Format: | Book |
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New York:
McGraw-Hill,
2012.
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| Item Description: | Includes bibliographical references and index |
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| Physical Description: | xxii,279p.: ill.; 24cm. |
| ISBN: | 9780071759182 0071759182 |