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##MY-KlINT |
| 020 |
# |
# |
|a 9780071759182
|
| 020 |
# |
# |
|a 0071759182
|
| 039 |
# |
9 |
|y 201511041230
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.812
|b MET
|
| 100 |
1 |
# |
|a Metz, Adam.
|
| 245 |
1 |
4 |
|a The social customer :
|b how brands can use social CRM to acquire, monetize, and retain fans, friends, and followers /
|c Adam Metz..
|
| 260 |
# |
# |
|a New York:
|b McGraw-Hill,
|c 2012.
|
| 300 |
# |
# |
|a xxii,279p.:
|b ill.;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Branding (Marketing)
|
| 650 |
# |
0 |
|a Customer relations --
|x Management
|