The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges /

Bibliographic Details
Main Author: Bates, Sandra M
Format: Book
Published: New York: McGraw-Hill, 2012.
Subjects:
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090 0 0 |a 658.8   |b BAT 
100 1 # |a Bates, Sandra M 
245 1 4 |a The social innovation imperative :   |b create winning products, services, and programs that solve society's most pressing challenges /   |c Sandra M Bates. 
260 # # |a New York:   |b McGraw-Hill,   |c 2012. 
300 # # |a xxx,241p.;   |c 24cm. 
500 # # |a Includes index 
650 # 0 |a Communication  
650 # 0 |a Leadership  
650 # 0 |a Reputation  
650 # 0 |a Advertising --   |x Brand name products  
650 # 0 |a Branding (Marketing)