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00720cam a2200229 7i4500 |
| 001 |
0000020189 |
| 005 |
20151104090000.0 |
| 005 |
##20151104123000.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9780071754996
|
| 039 |
# |
9 |
|y 201511041230
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.8
|b BAT
|
| 100 |
1 |
# |
|a Bates, Sandra M
|
| 245 |
1 |
4 |
|a The social innovation imperative :
|b create winning products, services, and programs that solve society's most pressing challenges /
|c Sandra M Bates.
|
| 260 |
# |
# |
|a New York:
|b McGraw-Hill,
|c 2012.
|
| 300 |
# |
# |
|a xxx,241p.;
|c 24cm.
|
| 500 |
# |
# |
|a Includes index
|
| 650 |
# |
0 |
|a Communication
|
| 650 |
# |
0 |
|a Leadership
|
| 650 |
# |
0 |
|a Reputation
|
| 650 |
# |
0 |
|a Advertising --
|x Brand name products
|
| 650 |
# |
0 |
|a Branding (Marketing)
|