The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges /

The social innovation imperative : create winning products, services, and programs that solve society's most pressing challenges /

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Bibliographic Details
Main Author:	Bates, Sandra M
Format:	Book
Published:	New York: McGraw-Hill, 2012.
Subjects:	Communication Leadership Reputation Advertising -- > Brand name products Branding (Marketing)

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