APA (7th ed.) Citation

Schiffman, L. G., Kanuk, & Wisenblit. (2010). Consumer behavior (Tenth ed.). Pearson Education Limited.

Chicago Style (17th ed.) Citation

Schiffman, Leon G., Kanuk, and Wisenblit. Consumer Behavior. Tenth ed. Boston: Pearson Education Limited, 2010.

MLA (8th ed.) Citation

Schiffman, Leon G., et al. Consumer Behavior. Tenth ed. Pearson Education Limited, 2010.