APA (7th ed.) Citation

Sheth, J., & Sisodia. (2002). The rule of three: Surviving and thriving in competitive markets. The Free Press.

Chicago Style (17th ed.) Citation

Sheth, Jagdish, and Sisodia. The Rule of Three: Surviving and Thriving in Competitive Markets. New York: The Free Press, 2002.

MLA (8th ed.) Citation

Sheth, Jagdish, and Sisodia. The Rule of Three: Surviving and Thriving in Competitive Markets. The Free Press, 2002.