APA (7th ed.) Citation

Freeland. (2003). The ultimate CRM handbook: Strategies and concepts for building enduring customer loyalty and profitability. McGraw-Hill.

Chicago Style (17th ed.) Citation

Freeland. The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability. New York: McGraw-Hill, 2003.

MLA (8th ed.) Citation

Freeland. The Ultimate CRM Handbook: Strategies and Concepts for Building Enduring Customer Loyalty and Profitability. McGraw-Hill, 2003.