The ultimate CRM handbook : strategies and concepts for building enduring customer loyalty and profitability /

Bibliographic Details
Other Authors: Freeland
Format: Book
Published: New York: McGraw-Hill, 2003.
Subjects:
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245 0 0 |a The ultimate CRM handbook :   |b strategies and concepts for building enduring customer loyalty and profitability /   |c edited by John Freeland. 
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300 # # |a 353 p.. 
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Brand name products --   |x Marketing --   |x Management  
650 # 0 |a Customer loyalty  
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