Bessant, J. (2003). High involvement innovation: Building and sustaining competitive advantage through continuous change. John Wiley & Sons.
Chicago Style (17th ed.) CitationBessant, J. High Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. England: John Wiley & Sons, 2003.
MLA (8th ed.) CitationBessant, J. High Involvement Innovation: Building and Sustaining Competitive Advantage Through Continuous Change. John Wiley & Sons, 2003.
Warning: These citations may not always be 100% accurate.