D'Andrea, G., & Quelch. (2001). Cases in strategic marketing management: Business strategies in Latin America. Prentice Hall.
Chicago Style (17th ed.) CitationD'Andrea, Guillermo, and Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Upper Saddle River, N.J: Prentice Hall, 2001.
MLA (8th ed.) CitationD'Andrea, Guillermo, and Quelch. Cases in Strategic Marketing Management: Business Strategies in Latin America. Prentice Hall, 2001.
Warning: These citations may not always be 100% accurate.