APA (7th ed.) Citation

Roman, K. (2003). How to advertise: What works, what doesn't - and why. Kogan Page.

Chicago Style (17th ed.) Citation

Roman, Kenneth. How to Advertise: What Works, What Doesn't - and Why. London: Kogan Page, 2003.

MLA (8th ed.) Citation

Roman, Kenneth. How to Advertise: What Works, What Doesn't - and Why. Kogan Page, 2003.