How to advertise : what works, what doesn't - and why /

Bibliographic Details
Main Author: Roman, Kenneth
Format: Book
Published: London: Kogan Page, 2003.
Subjects:
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245 1 0 |a How to advertise :   |b what works, what doesn't - and why /   |c Kenneth Roman & Jane Maas with Martin Nisenholtz. 
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300 # # |a 218 p.. 
650 # 0 |a Advertising