GUILT TRIP : From Fear to Guilt on the Green Bandwagon /

GUILT TRIP : From Fear to Guilt on the Green Bandwagon /

Bibliographic Details
Main Author:	Hesz, Alex (Author)
Other Authors:	Neophytou, Bambos
Format:	Book
Language:	English
Subjects:	Green marketing Consumer behavior -- > Psychological aspects Social responsibility of business Guilt

Similar Items

Strategies for the green economy : opportunities and challenges in the new world of business /
by: Makower, Joel
Published: (2009)

Going green.
Published: (2008)

How customers think : essential insights into the mind on the market /
by: Zaltman, Gerald
Published: (2003)

Customer behavior : a managerial perspective.
by: Sheth, Jagdish N
Published: (2004)

How customers think : essential insights into the mind of the market /
by: Zaltman, Gerald
Published: (2003)

Always on : advertising, marketing, and media in an era of consumer control /
by: Vollmer, Christopher
Published: (2008)

SUPERCONSUMERS : A SIMPLE, SPEEDY, AND SUSTAINABLE PATH TO SUPERIOR GROWTH /
by: Yoon, Eddie

The green executive : corporate leadership in a low carbon economy /
by: Kane, Gareth
Published: (2011)

Beyond the bottom line : putting social responsibility to work for your business and the world /
by: MAKOWER, Joel
Published: (1994)

Buy ology : truth and lies about why we buy /
by: Lindstrom, Martin, 1970-
Published: (2008)

365 ways to live green : your everyday guide to saving the environment /
by: McDilda, Diane Gow
Published: (2008)

Consumer behavior /
by: Schiffman, Lein G.
Published: (2000)

The new culture of desire : 5 radical new strategies that will change your business and your life /
by: Davis, Melinda
Published: (2002)

Empowering green initiatives with IT : a strategy and implementation guide /
by: Speshock, Carl H.
Published: (2010)

Perlakuan Pengguna.
Published: (2000)

Harvard business review on greening your business profitably.
Published: (2011)

Green tech : how to plan and implement sustainable IT soluions /
by: Webber, Larry
Published: (2009)

Costing the earth : the challenge for government, the opportunities for business /
by: Cairncross, Frances
Published: (1991)

Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing /
by: Eisenberg, Bryan

Bargaining for results /
by: WINKLER, John
Published: (1981)

Consumer behavior : buying, having, and being /
by: Solomon, Michael R.
Published: (2011)

Unconscious branding : how neuroscience can empower (and inspire) marketing /
by: Van Praet, Douglas
Published: (2012)

How cool brands stay hot : branding to generation /
by: Bergh, Joeri Van den
Published: (2013)

Corporate social responsibility in the 21st century : debates, models and practices across government, law and business /
by: Horrigan, Bryan
Published: (2010)

Investing in corporate social responsibility : a guide to best practice, business planning & the UK's leading companies /
Published: (2004)

Social responsibility : failure mode effects and analysis /
by: Duckworth, Holy Alison
Published: (2010)

Everybody's business : managing risks and opportunities in today's global society /
by: Grayson, David
Published: (2001)

Corporate Social Responsibility : Definition, Core Issues, and Recent Developments /
by: Beal, Brent D.
Published: (2014)

Corporate social responsibility (CSR) practices : toward economic, environmental, and social balance /
Published: (2022)

Going off the rails : global capital and the crisis of legitimacy /
by: Plender, John
Published: (2003)

Strategic Corporate Social Responsibility : Stakeholders, Globalization, and Sustainable Value Creation /
by: Chandler, David
Published: (2014)

Consumer Behaviour : Applications in Marketing /
by: East, Robert
Published: (2013)

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /
by: Dooley, Roger
Published: (2012)

Brainfluence : 100 ways to persuade and convince consumers with neuromarketing /
by: Dooley, Roger
Published: (2012)

ICONIC ADVANTAGE : Don't chase the new, innovate the old /
by: Soon, Yu

Kellogg on marketing : the kellogg marketing faculty Northwestern University /
Published: (2001)

Pengenalan ekonomi pengguna /
by: Laily Paim
Published: (2003)

Pre-commerce : how companies and customer are transforming business together /
by: Pearson, Bob
Published: (2011)

Fire in the turtle house : the green sea turtle and the fate of the ocean /
by: Davidson, Osha Gray
Published: (2003)

How to market to people not like you : know it or blow it rules for reaching diverse customers /
by: McDonald, Kelly
Published: (2011)