APA (7th ed.) Citation

Kincaid, J. W. (2003). Customer relationship management: Getting it right. Prentice-Hall.

Chicago Style (17th ed.) Citation

Kincaid, Jidith W. Customer Relationship Management: Getting It Right. Upper Saddle River, New Jersey: Prentice-Hall, 2003.

MLA (8th ed.) Citation

Kincaid, Jidith W. Customer Relationship Management: Getting It Right. Prentice-Hall, 2003.