APA (7th ed.) Citation

Cheverton, P. (2002). If you're so brilliant... How come you can't identify your key customers?: The essential guide to key account selection. Kogan Page.

Chicago Style (17th ed.) Citation

Cheverton, Peter. If You're so Brilliant... How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection. London: Kogan Page, 2002.

MLA (8th ed.) Citation

Cheverton, Peter. If You're so Brilliant... How Come You Can't Identify Your Key Customers?: The Essential Guide to Key Account Selection. Kogan Page, 2002.