APA (7th ed.) Citation

Schuster, C. P. (2004). The rise of consumer power: Adopting the right marketing communication strategies. Pearson Education Asia.

Chicago Style (17th ed.) Citation

Schuster, Camille P. The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies. Singapore: Pearson Education Asia, 2004.

MLA (8th ed.) Citation

Schuster, Camille P. The Rise of Consumer Power: Adopting the Right Marketing Communication Strategies. Pearson Education Asia, 2004.