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|a 013067043X
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|a E 381.34
|b SCH
|
| 100 |
1 |
# |
|a Schuster, Camille P.
|
| 245 |
1 |
4 |
|a The rise of consumer power :
|b adopting the right marketing communication strategies /
|c Camille P. Schuster.
|
| 260 |
# |
# |
|a Singapore:
|b Pearson Education Asia,
|c 2004.
|
| 300 |
# |
# |
|a xvii, 132 p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index
|
| 650 |
# |
0 |
|a Consumer protection
|