The rise of consumer power : adopting the right marketing communication strategies /

Bibliographic Details
Main Author: Schuster, Camille P.
Format: Book
Published: Singapore: Pearson Education Asia, 2004.
Subjects:
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245 1 4 |a The rise of consumer power :   |b adopting the right marketing communication strategies /   |c Camille P. Schuster. 
260 # # |a Singapore:   |b Pearson Education Asia,   |c 2004. 
300 # # |a xvii, 132 p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Consumer protection