The rise of consumer power : adopting the right marketing communication strategies /

Bibliographic Details
Main Author: Schuster, Camille P.
Format: Book
Published: Singapore: Pearson Education Asia, 2004.
Subjects:

INTAN Jalan Elmu

Holdings details from INTAN Jalan Elmu
Call Number: E 381.34SCH
Accession Item Category Format Status Notes
5000002874 Main Non-Fiction BOOK AVAILABLE