Successful Large Account Management : How to hold on to your most important customers and turn them into long-term assets /

Bibliographic Details
Main Author: Miller, Robert E (Author)
Other Authors: Heiman, Stephen E, Tuleja, Tad( 1944-)
Format: Book
Language:English
Edition:2nd Edition.
Subjects:
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100 1 # |a Miller, Robert E   |e author 
245 1 0 |a Successful Large Account Management :   |b How to hold on to your most important customers and turn them into long-term assets /   |c Robert E Miller & Stephen E. Heiman with Tad Tuleja. 
250 # # |a 2nd Edition. 
264 # 0 |a London  |b KOGAN PAGE  |c 2004 
264 # 0 |c ♭1991, 1994, 2004 
300 # # |a xv, 204 pages:   |b illustrations;   |c 23cm. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
500 # # |a Includes index 
583 # # |a LULUS 
650 # 0 |a Market segmentation  
650 # 0 |a Customer relations --   |x Management  
650 # 0 |a Selling --   |x Key accounts  
650 # 0 |a Marketing --   |x Key accounts  
700 0 # |a Heiman, Stephen E  
700 0 # |a Tuleja, Tad(  |d 1944-)