Successful Large Account Management : How to hold on to your most important customers and turn them into long-term assets /

Successful Large Account Management : How to hold on to your most important customers and turn them into long-term assets /

Bibliographic Details
Main Author: Miller, Robert E (Author)
Other Authors: Heiman, Stephen E, Tuleja, Tad( 1944-)
Format: Book
Language:English
Edition:2nd Edition.
Subjects:
Market segmentation
Customer relations -- > Management
Selling -- > Key accounts
Marketing -- > Key accounts

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