Lancaster, G., & Massingham. (2002). Encylopedia of strategic management: Marketing planning and evaluation. Crest Publishing House.
Chicago Style (17th ed.) CitationLancaster, Geoff, and Massingham. Encylopedia of Strategic Management: Marketing Planning and Evaluation. New Delhi: Crest Publishing House, 2002.
MLA (8th ed.) CitationLancaster, Geoff, and Massingham. Encylopedia of Strategic Management: Marketing Planning and Evaluation. Crest Publishing House, 2002.
Warning: These citations may not always be 100% accurate.