APA (7th ed.) Citation

Cassara, L. FROM SELLING TO SERVING: THE ESSENCE OF CLIENT CREATION.

Chicago Style (17th ed.) Citation

Cassara, Lou. FROM SELLING TO SERVING: THE ESSENCE OF CLIENT CREATION.

MLA (8th ed.) Citation

Cassara, Lou. FROM SELLING TO SERVING: THE ESSENCE OF CLIENT CREATION.

Warning: These citations may not always be 100% accurate.