APA (7th ed.) Citation

Eisenberg, B., Davis, L. T., & Eisenberg, J. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.

Chicago Style (17th ed.) Citation

Eisenberg, Bryan, Lisa T. Davis, and Jeffrey Eisenberg. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.

MLA (8th ed.) Citation

Eisenberg, Bryan, et al. Waiting for Your Cat to Bark?: Persuading Customers When They Ignore Marketing.