Waiting for Your Cat to Bark? : Persuading Customers When They Ignore Marketing /

Bibliographic Details
Main Author: Eisenberg, Bryan (Author)
Other Authors: Davis, Lisa T, Eisenberg, Jeffrey
Format: Book
Language:English
Subjects:
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100 1 # |a Eisenberg, Bryan   |e author 
245 1 0 |a Waiting for Your Cat to Bark? :   |b Persuading Customers When They Ignore Marketing /   |c BRYAN EISENBERG, JEFFREY EISENBERG with Lisa T. Davis. 
264 # 0 |c ♭2006 
264 # 0 |a Nashville, Tennessee : b NELSON BUSINESS A Division of Thomas Nelson Publishers  |c [2006] 
300 # # |a xii, 225 pages:   |b colour illustrations;   |c 24cm + 1 CD-ROM. 
336 # # |a text  |2 rdacontent 
337 # # |a unmediated  |2 rdamedia 
338 # # |a volume  |2 rdacarrier 
504 # # |a Bibliography: pages 219-225 
583 # # |a LULUS 
650 # 0 |a Consumer behavior  
650 # 0 |a On-demand advertising  
650 # 0 |a On-demand marketing  
700 0 # |a Davis, Lisa T  
700 0 # |a Eisenberg, Jeffrey