Words that work : it's not what you say , it's what people hear /

Bibliographic Details
Main Author: Lunta, Frank I
Format: Book
Published: New York: Hyperion, 2007.
Edition:1st ed..
Subjects:
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100 1 # |a Lunta, Frank I 
245 1 0 |a Words that work :   |b it's not what you say , it's what people hear /   |c Frank Luntz. 
250 # # |a 1st ed.. 
260 # # |a New York:   |b Hyperion,   |c 2007. 
300 # # |a xxiii,324p;   |c 23cm. 
500 # # |a Includes bibliographical references 
650 # 0 |a Critical thinking  
650 # 0 |a English language --   |x Rhetoric --   |z United States  
650 # 0 |a Mass media and language  
650 # 0 |a Persuasion (Rhetoric) --   |x Political aspects  
650 # 0 |a Popular culture --   |z United state