Strategic brand management /

Bibliographic Details
Main Author:	Elliott, Richard
Other Authors:	Percy
Format:	Book
Published:	New York: Oxford University Press, 2007.
Subjects:	Product management Strategic planning

Similar Items

Strategic management /
by: Diwan, Parag
Published: (1999)

Strategic management : a fresh approach to developing skills, knowledge and creativity /
by: Joyce, Paul, 1952-
Published: (2001)

Strategic management : concepts and cases /
by: Thompson, Arthur A, 1940-
Published: (2001)

Strategic management /
by: Viljoen, John
Published: (2000)

The strategic planning workbook /
by: Lake, Neville
Published: (2002)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Crainer, Stuart
Published: (2003)

Branding Malaysia /
by: LS Sya
Published: (2005)

Defending your brand : how smart companies use defensive strategy to deal with competitive attacks /
by: Calkins, Tim
Published: (2012)

Strategic management in Malaysia : concepts & illustrations /
by: Book, Lim Yu
Published: (2001)

Strategic brand management : new approaches to creating and evaluating brand equity /
by: KAPFERER, Jean-Noel
Published: (1992)

The ultimate strategy library : the 50 most influential strategic ideas of all time /
by: Middleton, John
Published: (2003)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane
Published: (2008)

Pengurusan strategik : konsep dan kes /
by: Haim Hilman Abdullah
Published: (2006)

Accelerate : building strategic agility for a faster moving world /
by: Kotter, John P, 1947-

BRANDING IN A COMPETITIVE MARKETPLACE /
by: Baisya, Rajat K.
Published: (2013)

Global management : strategic and interpersonal /
by: Deresky, Helen
Published: (2002)

Strategic management of technological innovation /
by: Schilling, Melissa A.
Published: (2008)

Strategic management of technological innovation /
by: Schilling, Melissa A.
Published: (2005)

Strategic speed : mobilize people, accelerate execution /
by: Davis, Jocelyn R
Published: (2010)

Strategic speed : mobilize people, accelerate execution /
by: Davis, Jocelyn R
Published: (2010)

Strategic management : an integrated approach /
by: Hill, Charles W. L.
Published: (1998)

Strategic management : an integrated approach /
by: Hill, Charles W. L.
Published: (1998)

Harvard business review on business model innovation.
Published: (2010)

Strategic management /
by: Zainal Abidin Mohamed
Published: (2010)

STRATEGIC MANAGEMENT /
by: Ansoff, H. Igor

Strategic SpeedbMobilize People, Accelerate Execution /
by: Davis,, Jocelyn
Published: (2010)

Strategic management /
by: Des, Gregory G.
Published: (1993)

Strategic management /
by: MILLER, Alex and DESS, Gregory G.
Published: (1996)

Pengurusan strategik /
by: Haim Hilman Abdullah
Published: (2005)

Game theory : anticipating reactions for winning actions /
by: Burkey, Mark L.
Published: (2013)

Strategic management : cases /
by: David, Fred R.
Published: (2003)

Strategic management : creating competitive advantages /
by: Dess, Gregory G.
Published: (2003)

Strategy maps : converting intangible assets into tangible outcomes /
by: Kaplan, Robert S.
Published: (2004)

Strategic management : text and cases /
by: WRIGHT, Peter
Published: (1994)

Strategic management : text and caese /
by: PARNELL, John A.
Published: (1994)

STRATEGIC PLANNING : A Practical Guide for Competitive Success /
by: Abraham, Stanley C

The management of technology and innovation : a strategic approach /
by: White, Margaret A.
Published: (2007)

Strategic Management : Concepts and Cases.-13th ed /
by: David,Fred R
Published: (2011)

Strategic management : concepts and cases /
by: David, Fred R.
Published: (2007)

Strategic management : concepts and cases /
by: Thompson, Arthur A, 1940-
Published: (1999)