APA (7th ed.) Citation

Parvatiyar, A., Shainesh, G., & Sheth, J. N. Customer Relationship Management: Emerging Concepts, Tools and Applications.

Chicago Style (17th ed.) Citation

Parvatiyar, Atul, G. Shainesh, and Jagdish N. Sheth. Customer Relationship Management: Emerging Concepts, Tools and Applications.

MLA (8th ed.) Citation

Parvatiyar, Atul, et al. Customer Relationship Management: Emerging Concepts, Tools and Applications.