Consumer behavior : buying, having, and being /
| Main Author: | |
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| Format: | Book |
| Published: |
Upper Saddle River, N.J:
Prentice Hall,
c2011.
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| Edition: | 9th ed.. |
| Subjects: |
| Physical Description: | xxv, 654 p: ill.(some col.); 29cm. |
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| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 9780136110927 |