Marketing : an introduction /
| Main Author: | |
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| Other Authors: | , , |
| Format: | Book |
| Published: |
Harlow, England:
Financial Times Prentice Hall,
2009.
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| Edition: | [European ed.]. |
| Subjects: |
| Physical Description: | axxxiii, 614 p: ill. (chiefly col.); 27cm. |
|---|---|
| Bibliography: | Includes bibliographical references and index |
| ISBN: | 9780273713951 |