APA (7th ed.) Citation

Kotler, P., & Armstrong, G. PRINCIPLES OF Marketing (13th ed.).

Chicago Style (17th ed.) Citation

Kotler, Philip, and Gary Armstrong. PRINCIPLES OF Marketing. 13th ed.

MLA (8th ed.) Citation

Kotler, Philip, and Gary Armstrong. PRINCIPLES OF Marketing. 13th ed.

Warning: These citations may not always be 100% accurate.