Trias de Bes, F., & Kotler, P. Winning at Innovation: The A-to-F Model.
Chicago Style (17th ed.) CitationTrias de Bes, Fernando, and Philip Kotler. Winning at Innovation: The A-to-F Model.
MLA (8th ed.) CitationTrias de Bes, Fernando, and Philip Kotler. Winning at Innovation: The A-to-F Model.
Warning: These citations may not always be 100% accurate.