The new positioning : the latest on the world's #1 business strategy /
| Main Author: | |
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| Other Authors: | , |
| Format: | Book |
| Published: |
New York:
McGraw-Hill, Inc,
1996.
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| Subjects: |
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| 245 | 1 | 4 | |a The new positioning : |b the latest on the world's #1 business strategy / |c Jack Trout and Steve Rivkin. |
| 260 | # | # | |a New York: |b McGraw-Hill, Inc, |c 1996. |
| 300 | # | # | |a 169 p. |
| 650 | # | 0 | |a Positioning (Advertising) |
| 650 | # | 0 | |a Positioning |
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| 700 | 0 | # | |a Rivkin, |h Steve |