APA (7th ed.) Citation

Ramaswamy, V., & Gouillart, F. J. (2010). The power of co- creation: Build it with them to boost growth, productivity, and profits (1st Free Press hardcover ed.). Free Press.

Chicago Style (17th ed.) Citation

Ramaswamy, Venkatram, and Francis J. Gouillart. The Power of Co- Creation: Build It with Them to Boost Growth, Productivity, and Profits. 1st Free Press hardcover ed. New York: Free Press, 2010.

MLA (8th ed.) Citation

Ramaswamy, Venkatram, and Francis J. Gouillart. The Power of Co- Creation: Build It with Them to Boost Growth, Productivity, and Profits. 1st Free Press hardcover ed. Free Press, 2010.