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00703cam a2200205 7i4500 |
| 001 |
0000038736 |
| 005 |
20151104090000.0 |
| 005 |
##20151104145900.0 |
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##MY-KlINT |
| 020 |
# |
# |
|a 9780071754996 (hardback : acidfree paper); RM95.00
|
| 039 |
# |
9 |
|y 201511041459
|z VLOAD
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| 090 |
0 |
0 |
|a 658.827
|b BAT
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| 100 |
1 |
# |
|a Bates, Sandra M
|
| 245 |
1 |
4 |
|a The social innovation imperative :
|b create winning products, services, and programs that solve society?s most pressing challenges /
|c Sandra M. Bates.
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| 260 |
# |
# |
|a New York:
|b McGraw-Hill,
|c 2012.
|
| 300 |
# |
# |
|a xxx,241p;
|c 23cm.
|
| 500 |
# |
# |
|a Includes index
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| 650 |
# |
0 |
|a Communication
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| 650 |
# |
0 |
|a Advertising --
|x Brand name products
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| 650 |
# |
0 |
|a Branding (Marketing)
|